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NUKSAAN KYUN NAHI BOOK HOTA: LOSS AVERSION

Jeet jaldi book karna aur haar lambi kheenchna — wo ek aadat jo curve ulta kar deti hai

Published by The Retail Trader · AUG 09, 2026 · Trading Psychology

Zyadatar traders ke portfolio ka ek jaisa haal hota hai: acche stocks bech diye gaye, aur girte hue stocks abhi bhi pade hain. Ye galti se nahi hota. Ye ek gehra behaviour hai jiska naam loss aversion hai.

NUKSAAN ZYADA CHUBHTA HAI

Behavioural research is baat par kaafi consistent hai ki barabar ka nuksaan barabar ke faayde se zyada mehsoos hota hai. Iska matlab hai ki nuksaan maanna emotionally mehnga hai.

Isliye position khuli rakhna aasan lagta hai — jab tak becha nahi, tab tak wo 'sirf kaagaz par' hai. Ye soch aaram deti hai aur bilkul galat hai. Position ki value roz asli hai, chahe aap use dekhein ya nahi.

DISPOSITION EFFECT

Isi ka nateeja ye hota hai: log jeetne wali positions jaldi bech dete hain (faayda pakka karne ke liye) aur harne wali rakhe rehte hain (nuksaan maanne se bachne ke liye).

Ye theek ulta hai us cheez se jo kaam karti hai. Achhi positions ko chalne dena aur buri ko jaldi kaatna — poori trading isi ek line par tiki hai.

SUNK COST KA JAAL

'Itna to lag hi chuka hai, ab kya bechein' — ye sunk cost fallacy hai. Jo paisa ja chuka hai wo aaj ke faisle mein shaamil nahi hona chahiye.

Sahi sawaal ye hai:
• Agar mere paas ye position nahi hoti, to kya main aaj is bhaav par ise kharidta?
• Agar jawab nahi hai, to wo bechne ki wajah hai — chahe aap loss mein hi kyun na ho.
• Agar jawab haan hai, to holding ki wajah aapka original thesis hai, aapka entry price nahi.
• Entry price ek aisa number hai jo sirf aapko pata hai. Market use nahi jaanta aur use uski parwah nahi.

EK MECHANICAL ILAAJ

Exit ka faisla entry ke waqt likh do. Us waqt aap neutral ho. Baad mein wahi faisla lena mushkil hai kyunki tab paisa saamne khada hota hai.

Aur agar bechne mein takleef ho to aadha bech kar dekho. Half exit bahut logon ke liye poora exit se aasan hota hai, aur wo aksar us jam ko todta hai jismein position mahino tak padi rehti hai.

Ye article sirf educational hai — koi buy ya sell recommendation nahi, koi guaranteed return ka daawa nahi, aur koi advisory nahi. Rules, rates aur mechanics exchange, SEBI aur RBI time-time par badalte hain, isliye har number apne broker ya official source par khud verify karo.

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